Entering a family business remains one of the most sensitive and least discussed topics in the Romanian entrepreneurial environment. When the path toward the business doesn’t start from the inside, but rather from the edges — as an observer, life partner, or sometimes even a constructive critic — the challenge becomes even more intriguing.
The guest of this episode of the Business de familie podcast is Denisia Vajda, marketing manager at Lem’s Târgu Mureș, who shares how she decided to take the step from the outside toward the core of the family business, transforming herself from a careful spectator into an active player. A conversation about adaptation, relationships, and the mechanisms of finding your place where, at first, you didn’t necessarily imagine yourself.