From €200K to €3M
How Secoplan Engineered Its Own Growth
Some stories start with chaos.
This one started with discipline.
When I first met Hajni, the owner of Secoplan Industries, she was sitting in one of my workshops, taking notes with surgical precision. Some people attend workshops out of curiosity. She was there with a mission.
Focused, strategic, and already thinking two steps ahead, she stood out immediately.
While most small industrial firms chase quick wins, Hajni was thinking long-term. Her first request?
“I need to implement an ERP.”
A €200,000 company investing in enterprise-level systems — that’s not something you see every day.
And that’s where our collaboration began.
Step One: Building a Smarter System
ERP projects are notorious for dragging on. Secoplan’s didn’t.
We worked side by side to make sure the system didn’t just “run operations” — it made them smarter.
Many companies expect an ERP to fix inefficiencies. Secoplan wanted something better: a system that amplified their strengths.
Fast, precise, and tailor-made for growth.
Once the ERP went live, they didn’t slow down.
They looked up — and asked the next question:
“Now that we have structure, how do we grow?”
Step Two: From Systems to Strategy
That’s when business consulting came into play.
Hajni asked me to work with her across every department — sales, marketing, HR, finance — but we started where it matters most: sales.
For months, we met online, coffee in hand, debating ideas, building frameworks, testing assumptions.
We talked lead generation, conversion funnels, negotiation techniques, bonuses, pricing, and closing big deals.
What I loved most?
It wasn’t theoretical. Everything was live. Real conversations, real clients, real risks.
I watched Hajni lead her team through million-euro negotiations — calm, clear, and confident.
And then the rest of the team executed flawlessly.
Step Three: Scaling Up — and Building a Culture
By the end of 2025, Secoplan had grown from a €200,000 operation into a €3 million industrial player.
International projects, corporate clients, and a reputation for excellence.
The next challenge?
Talent.
That’s how SECO LAB was born — a new initiative designed to attract and develop great people for a company that keeps expanding.
Because when you grow fast, your biggest challenge isn’t finding clients — it’s finding people who can keep up.
What Business Consulting Really Looks Like
This project is one of my favorites because it shows what business consulting actually looks like when it works.
It’s not about presentations or “best practices.”
It’s about partnership — sitting in front of the computer together, coffee nearby, going through numbers, documents, risks, and ideas until we find the best solution.
Once a month, we meet. The rest of the time, Hajni and her team make the magic happen.
That’s the beauty of this kind of collaboration: clarity, structure, and trust — all in motion.
Beyond Business: Family and Legacy
And of course, when you work with founders like Hajni, you can’t help but talk about family.
About daughters watching their parents build something extraordinary.
About the pride of creating not just a company, but a legacy.
Because in the end, this isn’t just about revenue.
It’s about showing the next generation what discipline, courage, and long-term thinking can achieve.
The Final Word
Growth isn’t luck. It’s clarity, courage, and relentless discipline.
Secoplan’s story proves that with the right structure, mindset, and guidance, a small industrial company can become a serious international player — one smart decision at a time.
And they’re just getting started.
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