The Challenge: When Standing Still Isn’t An Option
After 25 years in business, 18 stores across 16 cities, and a solid €8 million turnover, Nobila Casa was a household name in tableware, decorations, and gifts. But success in a competitive market isn’t about where you’ve been—it’s about where you’re headed next.
Their CEO felt the stagnation creeping in. Sales were steady, the team was strong, but there was a sense that they had hit a plateau. The question wasn’t “Are we doing well?”—it was “How do we push beyond this?”
That’s when we rolled up our sleeves and got to work with Growth Engine.
From Ideas to Execution: The Growth Engine Experience
From day one, I knew this was going to be an exciting ride. The Nobila Casa team was incredible—curious, energetic, ready to challenge themselves. And the headquarters? Let’s just say it’s the kind of place that sparks creativity the moment you step inside.
We started with a flood of ideas—so many, in fact, that we had to channel all that energy into projects that actually moved the needle. Unlike many teams that get stuck in strategy mode, this team jumped straight into execution.
Every month, I visited them, and every time, I dove right into the deep end with them. No two days were the same:
✔ Redefining KPIs for the retail network – What gets measured, gets improved. We designed new performance indicators that gave real insights into store performance.
✔ Optimizing profitability per square meter – Every inch of store space needed to earn its keep, and we worked on making it more profitable.
✔ Sipping coffee while tweaking store designs – Because sometimes, the right ambiance is just as important as the right pricing.
✔ Coaching the sales team – Sharpening their skills, refining techniques, and ensuring every customer interaction counted.
✔ Digging into data & social media strategies – Numbers tell a story, and we learned to read them better. Plus, we brainstormed how to make their social media work harder for them.
✔ Building smarter management processes – Growth isn’t just about sales; it’s about how well you run the business behind the scenes.
Every visit felt like a new adventure—but the best part? I was working with people I genuinely liked.
The Big Idea: Concept Store Evolution
By the end of the year, I found myself back in the CEO’s office, sipping coffee, throwing ideas around, and asking:
"So, what’s next?"
Not just the next step, but the next big move.
That’s when the Concept Store idea was born—a fresh, premium approach to retail that would redefine what Nobila Casa could be.
Within weeks, we were diving into financial models, analysing customer behaviour, and booking flights to Frankfurt for supplier negotiations. What started as a conversation turned into a full-scale expansion plan.
The Joy of Working with a Business That’s Ready to Grow
Some projects are work. Others are pure joy. Nobila Casa was the latter.
This is a family-owned business that knows how to balance tradition with ambition. They don’t just run stores—they build experiences. They don’t just sell products—they create moments.
And most importantly, when it’s time to turn up the speed, they don’t hesitate. They go all in.
So, what’s next for Nobila Casa? If history has taught me anything, it’s this—whatever it is, it’s going to be big.
Final Thought
Retail isn’t easy. Competition is fierce, and the market shifts constantly. But when you have the right team, the right mindset, and the courage to ask what’s next—you don’t just survive, you lead.
And I can’t wait to see where Nobila Casa leads next.