In the new episode of the Business de Familie show, hosted by Katalin Orosz, Adriana and Marius Dobre reveal the behind-the-scenes story of developing The Beauty Education, one of the largest education hubs in Romania’s beauty industry.
With a community of over 3,000 active hairstylists and thousands of trained students, the two entrepreneurs show how they transformed their expertise into a digital learning ecosystem and how they manage to grow both a business and a family at the same time.
Beyond the numbers, the discussion highlights the reality behind a family business: financial sacrifices, risky decisions, and the challenge of balancing personal life with the company’s rapid growth. The guests openly talk about giving up stability to invest in their own dream and their mission to change the perception of the beauty industry, often seen as superficial.