When Data Meets Play
Growth Hacking with Gábor Nagy – Founder of JOCÓZAUR
Gabor's stores are not just a toy stores. It’s a world of strategy, laughter, and friendship built around board games — the kind that bring people together, not isolate them.
Gábor Nagy, the founder, runs two physical stores and an online shop that have become landmarks for playful minds across Romania.
Like many small business owners, he wanted to grow. So he hired a marketing agency.
The agency worked hard — 16 newsletters sent every month, polished visuals, plenty of activity. But results? Hard to measure.
The bills were clear. The growth was not.
That’s when Gábor decided he needed not more marketing, but more clarity.
From Activity to Impact
What was missing wasn’t effort — it was focus. Every post, every campaign, every discount had energy behind it. But energy without direction is noise.
The first step of Growth Hacking was to bring structure into the chaos. We started by cleaning his KPIs — redefining what success actually meant.
Instead of counting how many newsletters were sent, we measured what they brought. Instead of looking at impressions, we looked at conversion. Instead of chasing trends, we built a simple dashboard that showed one thing: what drives growth and what doesn’t.
Gábor quickly saw the power of having a system that fits on one page — one that doesn’t need an analyst to interpret, just an owner who asks good questions.
When Clarity Brings Control
Once the numbers made sense, the anxiety disappeared. He could finally see what was working — and what wasn’t worth the money.
That’s the magic of the Growth Hacking framework: it doesn’t make decisions for you, it makes decisions obvious.
Within months, Gábor optimized his marketing spend, cleaned his processes, and improved his bottom line — all while feeling more in control than ever. With that confidence came the next decision: to open a new store. This wasn’t a leap of faith anymore. It was a measured step, grounded in visibility.
Authenticity as a Strategy
Once structure gave him freedom, Gábor found his voice. Literally.
He brought storytelling back into the business — by stepping in front of the camera. What started as a few product videos soon became a weekly ritual: short, funny, genuine moments filmed by the team.
No scripts. No filters. Just people who love board games sharing that joy. Customers noticed.
The JOCÓZAUR videos became something you didn’t scroll past — you smiled, watched, and shared.
Sales followed.
Two years later, revenue had doubled. And Gábor had built something no agency could ever sell him — authenticity, visibility, and rhythm.
Insight
Growth Hacking isn’t about doing more — it’s about doing what matters. It’s a lens that turns chaos into clarity, and effort into impact.
For Gábor, that meant shifting from outsourcing marketing to owning communication. From counting activities to measuring results. From guessing what clients want to listening and adapting fast.
In the end, structure didn’t kill creativity — it gave it roots.
Why I Love This Work
What I admire about Gábor is his curiosity. He never treated this as “consulting work.” He treated it as learning. He built systems, yes — but also courage.
And that’s the essence of entrepreneurship at its best: the willingness to see clearly, decide bravely, and keep playing the long game.